Building the Brand — Why Membership?

One element of MAEKAN that has drawn the most interest and curiosity is the notion of membership. Even we’ll admit, setting MAEKAN up as a publication and community in a modern day media landscape needed some serious thought to make it sustainable. The previous world of ad-driven media outlets has shown numerous flaws ranging from the lack of sustainable revenue, an inability to pursue original storytelling, to a blatant disregard for facts in search of endless traffic.

In this episode, we explain several of the key factors that contributed to our decision towards a membership-based community. As always, please let us know if you have any feedback.