February 3, 2019

LVMH set a new record for sales in 2018 but a lot of questions remain

LVMH 2018 Record Sales High Fashion

LVMH had a massive year in 2018 with USD 53.5 billion in sales. Some key hires came to fruition (think Virgil) while its portfolio of brands including Louis Vuitton, Dior, Celine, Givenchy, and Loewe all growing 15% in revenue from the previous year.

The big questions
What will sustain this? There are many considerations at play that make this a difficult prediction:

  • Can China continue to drive growth? LV thinks so
  • Will there be a streetwear crash? A segment of fashion that includes many of LVMH’s brands in the modern era
  • Will luxury sales keep up amidst a shift towards experiences over products

See more news about LVMH’s earnings at The Fashion Law.

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